What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Much of the spam email we all get proclaiming 'deals' on this, and that is a good example of email marketing at its worst; the mindless email barrage.
Someone somewhere buys an email list (or several!) and sends an email along the lines of “Get ___________ (the product name) for only $_____! (the amount) to everyone on the list – sometimes repeatedly. All this does is annoy everyone and give email marketing a bad name.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.